Back in March 07, it was decided that only Google Analytics would be used to track user’s journey through the site. Came July, after the site had been finished, the specifications changed, the client wanted to use Webtrends. Then, somewhere along the line Spotlight and DoubleClick was added… so, that’s 4 tracking service to track one site that doesn’t even display adverts… or… is that the next step?

Oh, I forgot to mention that Traction is also used to track interactions and data submission, making a total of 5 tracking services.

Is that an overkill or what?

Then again, the number of companies involved in the website is 6 (or so), and I suppose each want their own tracking system implemented.